Wednesday, November 24, 2010

Crank up the creativity! It's time to develop a new fabric line.

This is the time of year that I start cranking up the creativity on new decorative fabric development. I’m working on our Fall 2011 line, and we haven’t even brought out the Spring line yet. “The pressure!” We started working on new designs while in Europe last September. We worked with mills tweaking repeats, colors, scales, and fabric compositions. I am like a kid at Christmas opening boxes of samples that have started to arrive. So far I am really stoked at what is coming in! We head back to Europe in January for more sourcing.

It’s fun to think about beautiful fabrics that excited me in the past. It’s such a subjective endeavor. I buy what I like and cross my fingers that our design customers will like it as well! Let me share a few favorites from past seasons.

A pane’ velvet is appliquéd to a textured ground. I love the shiny/matte combination of Wes Final Run, Slate, from our Fall 2010 collection.

Wes Spot Check, Garden, is totally over-the-top! A bit impractical, but I love it!

Wes Candide, Autumn Leaf, is a mesmerizing embroidery on silk shantung. Fantastic!

Wes Energize, Taupe, has a modern, rustic matka stripe appliquéd on silk organza.

A silk ribbon with hand-tied bows, is interlaced on this silk organza, Wes Star Ribbon, Off White. Fragile & elegant.

Wes Metaphysical, Purity, is a contemporary embroidery on linen.

Wes Baroque, Tempura, is a lustrous, jacquard woven silk with Art Deco inspired leaves.

A real favorite of mine is this silk shantung with velvet appliqué, Wes Intoxicating, Reggae.

Wesco’s Custom Workroom just completed draperies out of Wes Exception to the Rule, Kiwi, for a designer in Tyler, Texas. Love it!

Turqoise is Pantone’s 2010 color of the year and our Wes Taj Mahal, Turquoise, is right on trend!

Nick holds a bolt of Wes Emblem, Charcoal. This dramatic creation has shantung motifs embroidered and appliquéd on silk organza.

Wes Confetti, Natural, is one of Marla’s favorites! It is a silk organza with loose novelty yarns. I shot this picture right before the custom drapery was packed up for a customer in Goose Creek, South Carolina!

A customer in Auburn, California, is having us make custom draperies from Wes Fresh Start, Brown. It has faux-silk leaves appliquéd on a sheer. It is from our latest Fall 2010 line. Beautiful!

Dusko & Brian are preparing brand new Spring 2011 fabrics for shipment to our sample makers.

Every fabric line is a distinct journey from creation, design, development, and sampling to eventual distribution in the market. I personalize everything I have ever worked on. I take ownership of the winners, as well as the total mistakes, or shall we say it,…”The dogs!” I hope you like what we are doing. It is looking beautiful!

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