Dallas ’s newest show, “Posters of Paris, Toulouse-Lautrec and his Contemporaries,” is a scintillating exhibit of vintage poster art. Anyone interested in early advertising and creative visual art would love it! I knew I had to see it! Museum of Art
Famous masters of 19th century French advertising posters were represented. “L’Affiche”, or notices posted in public places, were the main advertising of the day. Images for bicycles, beverages, cabarets, night club performers and train travel were favorites. The top period for poster advertising started around 1870 and continued through the early 20th century.
The most prolific creative poster artist of the period was Jules Cheret. He is shown next to the diminutive in height but not in creativity, Toulouse-Lautrec. Lautrec died at 36, but in his short lifespan he created some of the most cherished and collectable posters. Cheret discovered that his images not only had to show products, but were most effective if they produced emotions.
Poster advertising was plastered on most of the commercial buildings in
in the 19th century. Posters were so popular that collectors would pull them off walls and even pay workers for them before they were put up. This poster craze was called L’Affichomania. Paris
The very first vintage poster we purchased was from “Librairie Elbe”on the Boulevard Saint Germain. The poster advertised a French textile exhibition in 1910.
We used to sell vintage posters in our Wesco Fabrics’ showroom at the
. I sourced our posters at antique markets throughout Denver Design District . France
Our daughters love their vintage posters. On the wall is a travel poster, “Evian Le Bains”, by Geo Francois in the 1930’s.
Our daughter Lisa loves antique posters! This large work is “Kina Lillet” by Robys in 1937.
Marla and I have so many favorites from past sales. We both loved the colorful peacock in “
Jacquet” by Bouchet in 1910, as well as “Fap’Anis” by Delval in 1920, which we once sold at Wesco Fabrics’ showroom. Cognac
Dick Gentry, of Art Dallas Museum