Friday, April 29, 2016

WESCO FABRICS CELEBRATES 70 YEARS: 1996 to 2006. 4 of 10 blogs




Our 50th Anniversary party was a very special event and took place at the Denver Design District in 1996. Marla hired dancers for a choreographed presentation of the history of Wesco Fabrics. I had a tuxedo jacket made from a handwoven silk from our new line. The dancers began the show by somersaulting through a window with an actual Venetian Blind made by Weiss Venetian Blind Company in the 1950's. The "Moments' Notice" band accompanied the dancers & the dancing after dinner.

The family presented a poster of "Teamwork" to the company.

Steve Beard and I are with many of the Wesco Fabrics' alums at our 50th party who helped us get on the map over the years. To my left: Howard Smith, Jim Henson, Steve Beard, Sam Hirschfeld, Chuck Wells, and Wally Anderson.

Steve Beard attracted a crowd of fellow Wesco sales reps and a customer from Oregon. On his right: Lori Conway, Joe Silvey, Sharon Morgan, and Marie Fletcher.

Joline Weiss had an open house party the next evening at her home in Denver.            L to R: Joline, Dick and Marla Gentry, Lora Carlile, Sharon & Joe Rittgers.

George Lichter chats with Kay "Tootsie" Melnick at Joline's party. Tootsie was Marla's aunt and for many years worked in sales for us. She was famous for always bringing treats on her sales calls to her clients. George Lichter was a fabric supplier and good friend from New York City.

Bob Perrin, on my right, gave the family giant teddy bears at the sales meeting dinner. Our grandkids LOVE these bears! Bob carried Wesco Fabrics for us in Alaska.

Tammy Hamdy shows one of our new sheers to Jo Ann Brezette from our 50th anniversary line.


When Joline retired in 1987 I was President, Sales Manager, and Buyer.  It was obviously too much! Marla joined me in 1989 and brought her administrative and organizational skills. 


In 2006 we celebrated our 60th Wesco Fabrics' anniversary at a party in the Denver Design Center and saluted Joline Weiss, who helped us get here!  L to R:  Lisa Decker, Wesco's founder Joline Weiss, Marla Gentry, and Stacy Mullikin. 




 Marla introduced Joline and the family.


We presented a slideshow on the history of our company. Joline is looking at an early picture of her previewing a fabric line in New York City. There were very few woman buyers in our industry at the time.


 I'm telling the Wesco Fabrics' story to the crowd.


 My "Dream Team."



It was wonderful mixing with our friends & family, the Wesco Fabrics' team, and customers from around the country.


Marla completely planned the event. She even brought in our Wesco Fabrics' teak root tables  & accessories from Bali & Thailand to serve creative hors d'oeuvres. She inherited a gift for pulling off beautiful parties from her mom and her aunt, Kay Melnick.


The dance floor was packed!


The "Moments' Notice" band cranked up "Hava Nagila" and we all started dancing!

Marla said "Get in line" and the party really started! We really had a blast! We loved visiting with people around the country and sharing our story.



Images: Wesco Fabrics, Dick Gentry


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